How to Keep Your First 1,000 Users

You need a first 1,000 users plan. This isn’t just about getting 1,000 users to try out your service. This is a plan about keeping those users.
How to Keep Your First 1,000 Users

What To Do Next?

While I’m getting back into publishing I’ve been thinking about what sites to do. My interests are varied, so I have to find a way to narrow down my focus. First, I need to figure out what criteria to evaluate potential ideas agains.

I have 3 primary criteria:

  • Interest/Passion for topic
  • Desire to Write about topic
  • Ability to profit from topic

Publishing is work, so I have no illusions this will be all fun. I want to create sites that are rewarding creatively but also financially. This is my job, not just a hobby. I can not get paid doing something else with my time.

I don’t want to write about everything I love. For example, I love taking photos. I love learning more about my camera and I love teaching people. But I don’t think photography is my niche. It’s more something I do because it’s not doing this. It’s my escape. I do have some posts related to photography I want to write. Some for one of my sites and some guest posts for others.

One topic that seems obvious for me is web development. My experience in this area is pretty in depth. I’ve managed servers, web sites, people and code. I’ve done it all, programming, design, social media, copywriting, seo and more. I keep up with the industry, new techniques and technology and I love doing it. I could write about web dev, no doubt. I’m going to focus on the stuff that’s most fun to me, like WordPress, Social Media, Blogging and so on. I’m trying to decide if that should be here at Chrispian.com or on it’s own domain that could be branded.

The other site I plan on working on is Lit.Org. I created it, probably about 15 years ago and sold it almost 5 years ago to help pay for medical bills for Erin. A few months ago Mark and I were talking about the site and we ended up buying it back. I never could figure out how to properly monetize the site. It needs some major work. It was ahead of it’s time back in the day, but when you look at sites created the last few years, it’s grown stale. Even though the site’s about writing it’s difficult for new users to figure out what the site is and how to use it and search engines don’t know what to make of it. Most of the content is generated by users and is, by design, all over the place. A story about a small town killer to a poem about war and everything between. The site is the result of writing, not about writing. My plans here are to upgrade the main site and add more social features. There’s a good bit to do, but it’ll be small changes happening over time. I’m a big fan of incremental improvements vs a large scale upgrade. Next is a new section on the site (powered by WordPress, natch) that will be focused on writing. It will focus on articles to help writers improve, get paid and market themselves online. Since my expertise and focus is online, most of my contributions will be focused that direction but I’ll be looking for guest posts and eventually paying writers as well. This section is part of my plan to monetize Lit.Org. As it always has been, the site will remain free to users. We may put a few ads on the site here and there, but the main focus for revenue will be done via the new section.

Now I’m just ironing out the details and making plans. It’s interesting basically starting over and trying to figure out what to do next. It’s always easier to tell other people what to do on their projects. I never know what to do myself. I keep trying to treat myself as a client but I keep firing myself for being too demanding.

So True It’s Almost Not Funny: Tech Innovation Explaine

So True It’s Almost Not Funny: Tech Innovation Explained [Cartoon]

The Mountain

Photo by michaelsking

So today I decided to get some scenery while I did my workout. I pretty much just do cardio on my elliptical and watch something on netflix. But today was the first nice day out in a while and I remembered the end of this trail up there that’s all up hill. It’s a steep incline and I’ve only been on it once before. I thought I would just do it it as many times as I could in an hour, my usual cardio workout. It didn’t go as planned.

First off, the hill was way steeper than I remembered. Getting down was pretty quick and easy, an I got back up the first time pretty fast. I should have gone slower. The next time, I took more time getting down and back up, but that was it. I knew I didn’t have another trip in me. I just wasn’t ready.

Luckily, I knew it early enough that I didn’t do any damage. I finished up my walk/jog on level ground and regained my breath and bearings.

Now that I’m getting back into publishing sites and content again, I have to remember to pace myself. Don’t try to get into too much too fast. Just like my lungs and muscles have to be conditioned to handle that level of activity, so does my mind.

So if you’re just getting into something, don’t rush in before you’re ready. Don’t let fear stop you, just don’t run the mountain before you can walk it.

Photo by michaelsking

Happy Anniversary and 30 Day Challenges

This month shares a couple of important anniversaries for me. Today marks my two year’s at my day job, working with some of the best people I’ve ever met. And later this month, on the 29th, Chrispian.com will be 8 years old. It’s not my oldest site by any means, but 8 years is a long time on the internets. So I thought I would start something new to help me get back into the swing of things.

I’ve seen a few people doing various 30 day challenges on their on blogs. I think the first time I saw it was on Matt Cutts site. The basic idea being pick something new and try it for 30 days. I’m just going to do a month at a time, just to keep things simple in my head.

To kick this off, I think I’m going to try blogging daily for the entire month of April. I might as well kill two birds with one stone and use this first challenge to help me jump right back in.

New Facebook “Like” Button iFrame Bug – Fixed

Facebook has been updating their social grap plugin for some time. The social graph plugin is what powers the like button, commets etc that you see outside of facebook. We use them at work and I found an error I wanted to share. The new like button is pretty simple, but they forgot to put a slash on the closing part of the iframe tag. This will likely throw your page completely out of whack. For those who don’t know HTML they may miss this.

Notice that the ending iframe tag is missing the first slash, which tells it to close. Just change it to:


</iframe>

And that will fix it. Minor bug, but could be annoying for those who don’t know html.

Add Facebook Thumbnail Image to the Genesis WordPress Framework

Just wanted to share this little code snippet. The facebook share widget that you see on most sites can also include an image. Most of the time it can find one from your site and you can just cycle through them. But I don’t use images on all my sites or on all my posts, but sometimes I do use featured images to show on the home page or in a featured slider.

This little snippet adds the first image from your post and puts the img src meta tag into the header of your Genesis theme. Put this in your child theme functions.php file.


/*********************************************
Add Facebook image src so share widget can see thumbnails
*********************************************/
add_action('genesis_meta', 'add_facebook_image_src');
function add_facebook_image_src() {
    global $post;
    if (is_single() &amp;&amp; has_post_thumbnail( $post->ID ) ):
        $image = wp_get_attachment_image_src( get_post_thumbnail_id( $post->ID ), 'single-post-thumbnail' );
        echo "<link rel=\"image_src\" href=\"$image[0]\" />\n";
    endif;
}

Learning and Teaching Social Media

One thing I love about this business is that there is always something to learn. Sometimes that can be it’s downside too, but I love it more than I hate it. One of the things I’m still learning is social media. I understand a good deal about it and I’ve read more than anyone should ever have to about it. Now it’s time to put it into practice.

The whole “Social Media” thing wasn’t around when I published my own sites so I never really got around to using them. Plus, most of the time, I’ve been the one nose deep in code. So at work we’ve had a major push to grow our traffic and obviously social media is driving tons of traffic these days. So, as I learn I also teach. I want everyone at work to know this stuff because it’s not going away any time soon.

The first we all started talking about was what we want to do. Obviously, we aren’t doing this solely for charity. Our goal is to get more traffic to our sites. But we all agree that the best way to do that is by giving first. And then giving some more. We promote others way more than we promote our work. And when we do promote out work, we do so politely and let the work speak for itself. We decided early on that we simply want to be part of the community, which is always the right way to go. It’s in our best interest to do our part to protect our community, including from ourselves.

Beyond making sure we do this the right way in terms of respecting the members of our community, we don’t really have any specific strategy yet. We’re friending people in our niche. We share their work, and interesting works we find from all across our niche. We comment and we like. We never push our links, other than the usual posting to our own wall. We’re simply digging in and becoming part of the community, just like you would if you moved to a new area. I don’t believe there are any tricks beyond this. Just being a good member of the community and giving back more than you take. That’s the secret sauce.

I’d love to be wrong though. So I keep reading. If you have any tips, feel free to post them in the comments.

Distractions, Focus and The Paradox of Choice

I’m a web developer, and a jack of all trades developer at that. I’ve managed linux servers, written enough php + mysql to fill up up a small library of it was printed out. I’ve done consulting, social media, seo, design, wordpress themes, plugins, content, and so on. At one time or another, I’ve been responsible for just about everything you can do with a website. At my day job, I still wear most of these hats. To say my interests in this business are varied would be an understatement, but most of it came out of necessity. I’m the only developer at work and have been for most of my career. Something I dislike very much.

I’ve also never had any training and I didn’t go to college. I’ve taught myself (along with help from time to time) everything I know about this. I’m a quick study and I absolutely love learning, problem solving and creativity. All these things play roles in web development. I got started in web development in about 1995. I wanted a website where authors could submit stories and get feedback and reviews on them. I tried to find one because I wanted to improve my own writing. I couldn’t find anything, so I started learning programming and I’ve been doing it ever since.

It wasn’t just because one didn’t exist. I’m not a control freak by any means, but I love doing things for myself. Recently I switched to using the Genesis them for WordPress. And what’s the first thing I want to do? Develop plugins and themes for it. But I’m not going to. The urge is still there. I love creating. But this phase of my life, it’s time to focus on the content. I don’t want to get down into the code anymore. That’s why the new site I’m launching (Strange Signal) is focused on teaching what I know and sharing my almost 16 years of experience. I hope to make some money along the way, but I also hope to learn more and have more time to breath and think things through. I feel like I’ve been cranking out code and projects so fast I’ve had no time to digest what I’ve done. All this data is trapped in here and it wants out.

One of the problems I’ve always had is having so many interests. I know I’m not alone in this, but I often admire people I see who seem to have a laser focus on what they’re doing. I’ve learned over time that even most of them have had to work at it. In the times we live in, we have so much choice that it’s actually a problem. I recently discovered this video called “The Paradox of Choice”. The video is by Barry Schwartz and was a talk given at Google and is based on his many, many years of study and the book he published. Here’s the video:

This was a major awakening for me. I immediately recognized the effect of so many choices in my own life, and after reading his book (The Paradox of Choice: Why More Is Less – aff) I’m even more convinced and how bad so many choices are in my own life. I’ll have a review of the book and more about The Paradox of Choice in an upcoming post. But one of the major lessons I learned from this is that, because of my varied skills, background and interests I could build just about any kind of site I want. That level of open ended choice has nearly crippled me from starting anything at all. Overcoming gravity and starting things is hard enough without so many choices.

Not All Things Are Created Equal

I work for a web publishing company where we have several newsletters and other mailings. All of these lists are opt in (mostly double opt in) and we’ve started looking for a new host for our lists. We currently use Dada Mail and it’s one of the best free mailing list packages I’ve used. We’ve used it for years. But I think we’ve outgrown it. More importantly to me, and as someone who’s designed a fair share of network setups, having the mailing list server running on the same machine as the mail, mysql and other services just doesn’t work well. Mail can be pretty system intestive and we always get a much higher CPU load than I’m comfortable with. So it’s either time for a dedicated email list server or a hosted solution. I’m leaning towards a hosted solution. Not the least of which is that I’m not interested in managing yet another server. I’m the only tech guy so I just don’t have the time.

So I rounded up the usual suspects in the mailing list space: iContact, Aweber, Constant Contact, Vertical Response and a relative new comer, MailChimp. They are all competitively priced and feature rich packages. So really, pretty much any of them will do. I’ve picked MailChimp because I like what they’ve got going on over there. But the software isn’t the point.

While researching which package would fit our needs I got to thinking. The software review space is dominated by affiliates, and that means often times the program with the best affiliate program will emerge the winner. That doesn’t mean the best software will. What I found was that some of the products were showing up more more in my research because of their strong affiliate programs. A good affiliate program can propel a product to stardom. But the one I picked doesn’t appear to have an affiliate program and they are growing like crazy. It certainly doesn’t hurt in getting a ton of links.

The bottom line is, not all things are created equal. Sometimes the most popular product is not the best one. Just something to think about.