I’m getting ready to kick start We Heart Pets. It already gets some decent amount of traffic from all the hard work Aeryn has put into it and with both of us writing and adding features I can see it being a very solid site for us. In it’s prime it was doing about 1000 unique visitors a day according to webalizer (which is a bit inflated, but just as a baseline) and it’s about half that now. I suspect in 3 months it’ll be double that. I need to get Google Analytics up on it as it’s much more accurate.

The template is based off the one I did for this site and for Twitter Hacks. And speaking of stats, Twitter Hacks is doing about 1000 page views a day on average and around 120 rss subscribers. It’s doing really well in terms of natural growth.

While I want to rush into getting as many sites going and profitable as possible I just want to take it slow and get each one going full steam before I decide if we can handle another project. My wife and I both love books, but the margin is so low on them that it’s hard to justify putting in a ton of work for such a small product. Still, we may build our book site just as a fun project once we get a little further along. We do have one unique product in mind for that niche that we haven’t seen anywhere yet and it’s hard enough to create that it’ll be useful to anyone who loves books, I think!