As I go through my list of sites trying to rebuild my network from the ground up I keep asking myself: Should I build a lot of sites and try to make a little bit of money off each? Should I try to build a handful of sites and make a decent amount of each? Or should I put all my energy into one site and try to make as much as possible off that one site?

The answer will be different for everybody, especially depending on what you are trying to do. But if you are trying make money publishing web sites my advice would be to do as many sites as you can do well. That number will vary depending on your skills and resources but I think it’s a good idea to diversify your income. You can do that even if you own one site and I highly recommend it. Building one site and trying to take it to it’s full potential has a lot of appeal, but for me one of the problems is that even when I love something I lose interest if it’s all I do. So for me I have two reasons to build more than one site: Diversify my income and Multiple Topics of Interest.

Having one site has certain risks, especially if the site is new. What if your main source of income for the site went away? What if your competition draws away a large portion of your visitors? What if the search engines don’t love your site anymore? On the plus side though, having one site usually lets you stay on top of issues like this. By devoting all your energy to the one site you can have the best content, cultivate strong relationships with other sites and know when your market is shifting and take action accordingly.

My plan, however, is to do 5-10 medium – strong sites. Mainly to try a few new things and see what works and what doesn’t. As I see which sites rise to the top in terms of earnings I’ll focus more on those and either apply what I’ve learned from those sites to my others or if their just niches that don’t perform start culling the heard. My plan is to get to a handful of really strong properties over the next year and only adding new ones when the timing is right or a new niche just can’t be ignored any longer. Of course I’ll probably create 25-50 sites over the next year to try and see what works before I narrow it down to the strongest, but that’s part of the fun.

The hardest part for me is deciding which site to do next. To help I looked at my ideas for new sites and my existing sites. I may end up Refreshing my old sites before I launch new ones. One in particular gets pretty good traffic and just needs some TLC: We Heart Pets. It’s always been well liked and linked to and needs to be updated to my new theme style and fresh content and have a look at how I want to monetize it. I’m still pouring over my notes and I’ll have a plan in place by this weekend so I can get crackin.